Philosophical Fashion 2: ANREALAGE "A COLOR UN COLOR"

2013.7.12(Fri.) - 2013.11.24(Sun.)



2013.7.12(Fri.) - 2013.11.24(Sun.)
10:00 - 18:00 (until 20:00 on Fridays and Saturdays)


Design Gallery / 21st Century Museum of Contemporary Art, Kanazawa


Mondays, July 16, September 17, 24 October 15 and November 5
(Open on July 15, August 12, September 16, 23, October 14 and November 4)



For More Information:

21st Century Museum of Contemporary Art, Kanazawa
Phone: +81-76-220-2800
Facsimile: +81-76-220-2802

"Philosophical Fashion"—a series inquiring into the meaning of clothing today, when trends change with dizzying speed, driven by the phenomenal rise of "fast fashion." Featured in this series are creators who consistently propose new fashions on the basis of an enduring concept. Our second exhibit of this series looks at "ANREALAGE," a fashion brand that has captured attention with conceptual designs reflecting a truly unique vision of the body and clothing, distinguished by scrupulous attention to detail in the making.
ANREALAGE takes "real," "unreal" and "age" as its concept. MORINAGA Kunihiko, the brand’s designer, analyzes the "real" of everyday life we are ordinarily unaware of. Abstracting the "unreal" from that reality, he applies unreal fantasies to his conception of clothing.
Morinaga’s methods are astonishing and time-consuming—a suit sewn with 5,000 buttons or a patchwork jacket made of several hundred fabric pieces. His approach is distinguished by conceptual "form"—clothing fitted to spheres, triangular pyramids, squares, and human bodies of odd proportions. He works, then, in a spirit of experimentation using cutting-edge technologies—exceedingly sensitive "laser cut" fabric cutting, for instance, and threads and dyes that change color in response to sunlight.
Morinaga pursues the essence of fashion within close observation of his age. Although his designs are always met with surprise, his aim is not to produce Morinaga "creations." Rather, by reducing "creations" to wearable "products" of the ANREALAGE brand, he draws consumers into involvement and seeks to penetrate society and the times.
Morinaga’s theme this time—A COLOR UN COLOR. His inquiry into color, as a fashion designer, he will unfold in the space of a transparent gallery.

HIRABAYASHI Megumi, Curator

Related Projects

Artist Talk

*Japanese language only
ANREALAGE designer MORINAGA Kunihiko will discuss the brand’s concept and activities.
Date/time: Saturday, July 13, 2013 13:00-14:30
Venue: Lecture Hall, 21st Century Museum of Contemporary Art, Kanazawa
Capacity: 70
Admission: No charge
NOTE: Application Closed

Opening Fashion Show

Date/time: Saturday, July 13, 2013 14:30-17:00
Venue: The Museum’s Public Zone and other spaces
NOTE: Application unnecessary

Message from the Designer


    Color, in "fashion," is ever-flowing, ever-changing.

    Color is here and then gone. Color is created, and color is thrown out.
    Color without form is also an object of consumption.

    We put on color and take it off,
    Over and over in repetition.

    Let us look at flowing, changing color in the context of space.
    Color, in "clothing," is ever-flowing, ever-changing.

    MORINAGA Kunihiko, Designer of ANREALAGE

Artist Profile

  • MORINAGA Kunihiko

    1980 Born in Tokyo, Japan
    2003 Graduated from Waseda University and Vantan Design Academy. Launched own brand "ANREALAGE"
    2005 Won the Avan-Garde Grand Prix at Gen Art (New York)
    2011 Won the 29th Mainichi Fashion Grand Prix for the best new designer and Shiseido incentive award
    2012 Solo exhibition, "ANREALAGE EXHIBITION 'A REAL UN REAL AGE'" (Parco Museum, Tokyo)

    ANREALAGE website:



Organized by:

21st Century Museum of Contemporary Art, Kanazawa (Kanazawa Art Promotion and Development Foundation)

In Cooperation with:

Seric Ltd.