matohu The Japanese Eye: Finding the Beauty Concealed in Everyday Life

2012.7.21(Sat.) - 2012.11.25(Sun.)



2012.7.21(Sat.) - 2012.11.25(Sun.)
10:00 - 18:00 (until 20:00 on Fridays and Saturdays)


Design Gallery / 21st Century Museum of Contemporary Art, Kanazawa


Mondays, September 18 (Open on August 13 and September 17)



For More Information:

21st Century Museum of Contemporary Art, Kanazawa
Phone: +81-76-220-2800
Facsimile: +81-76-220-2802

A fresh beauty waits to be discovered—in scenery you pass every day and never give thought to. For the Japanese, beauty was not a transcendental concept but rather a sensitive appreciation of the hidden layers in nature and everyday life. The Japanese Eye means a perspective of “noticing beauty,” fostered through long history.
Since debuting in 2005, fashion design brand matohu has stood out at the Tokyo Collection with its distinctive concept of “creating new clothing from traditional Japanese aesthetics.” As of 2010, furthermore, matohu has each season taken up a traditional Japanese aesthetic concept and expressed it in clothing design under the theme, “The Japanese Eye.”
The Design Gallery at 21st Century Museum of Contemporary Art, Kanazawa will explore matohu’s rediscovery and expression of Japanese aesthetics through such keywords as kasane (layers), muji (plainness), utsuri (reflection), and yatsushi (to assume a humble appearance). Displayed will be matohu’s most representative collection item, “Nagagi”—clothing of unchanging design that matohu newly produces each season in line with the collection theme.
How might traditional Japanese aesthetics be evoked in contemporary lifestyle and a perception of noticing beauty reawakened in our lives? This exhibition will offer a tantalizing glimpse of the answer.

Artist Profile

  • © Keisuke Akabane


    A fashion design brand created by Hiroyuki Horihata and Makiko Sekiguchi.
    After debuting in 2005 under the concept, “creating new clothing from traditional Japanese aesthetics,” matohu presented ten seasons (five years) of collections of bold clothing design under the broad theme, “Beauty in the Keicho Era.” The collections echoed such Keicho era (1596-1615) concepts as “Oribe,” “Shino,” and “Kabukimono.” In 2009, matohu received the New Designer Award at the Mainichi Fashion Grand Prix. In 2011, the exhibition, “matohu: Beauty in the Keicho Era” was held at Spiral Garden (Tokyo) and Contemporary Art Museum Kumamoto. Since 2010, matohu has created clothing design giving play to traditional aesthetics in contemporary contexts under the theme, “The Japanese Eye.”



Organized by:

21st Century Museum of Contemporary Art, Kanazawa (Kanazawa Art Promotion and Development Foundation)

In Cooperation with:

Uni Textile Co..Ltd
Masato Hatanaka